REPORT: Prime Risk

REPORT: Prime Risk

Over the past several years, as Amazon.com has grown its market share, loyal customer base, and product lineup, it seems that many competing retailers and brands underestimated – or were in complete denial of – Amazon's impact on the retail industry and shifting shopping habits as consumers increasingly became comfortable purchasing online. Amazon is no longer an abstract digital pest for retailers – it's a full-blown disruption to the industry as a whole.

For this report, Prosper Insights & Analytics analyzed 82 retailer shopper segments to determine retailers' Prime Risk among existing core customers from two very important perspectives: overall percentage of Prime members and rate of Prime membership growth.

PowerPoint format, 24 slides


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